The brand was purely a manifestation of our 4 doggos - Bruno, Zara, Jessie and Ivan (the half doggo). We always limited their treat intake because of how unhealthy , full of preservatives and added flavors all the treats available in the market were.

Obviously, the three and half doggos were very unhappy about it, and through their manifestation this healthy dog treat brand was born for all the doggos in the world to enjoy healthy, meaty treats.